On November 8, 2018, Dr. Justin Cohen from UniSA Business School visited GIME, DUFE and offered a guest lecture regarding to Marketing discipline for program students.Dr. Justin’s lecture is attractive and involved cutting-edge knowledge and real-world industry experience, which aroused students’ interest in marketing area and enhanced the students’ understating on marketing strategy.
Marketing programs in UniSA is taking the leading position among the marketing filed within Australia. UniSA Business School has the world’s largest center for marketing research called The Ehrenberg-Bass Institute. The Ehrenberg-Bass Institute helps companies all over the world to develop and benefit from a culture of evidence-based marketing and give students chances to communicate with marketing scientists who are equipped with advancing marketing knowledge.